Hero IT
Legal

Privacy Policy

Effective Date: April 4, 2026

Hero IT ("Hero IT," "we," "us," or "our") is a trade name of 2691003 ALBERTA INC. We respect your privacy and are committed to protecting personal information collected through heroit.ca, our communications, and our services. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, contact us, request a quote, sign up for updates, purchase services, or otherwise interact with us.

01

Who We Are

2691003 ALBERTA INC. d/b/a Hero IT

888 3rd St SW, Suite 1000, Calgary, AB T2P 5C5

Phone: (825) 479-4500

Email: [email protected]

02

Scope

This Privacy Policy applies to personal information we collect through:

  • heroit.ca
  • quote, contact, booking, and support forms
  • email, phone, SMS, and other business communications
  • customer onboarding and service delivery
  • billing and payment workflows
  • analytics, advertising, and CRM tools used in connection with our website and services

It does not apply to third-party websites, services, or platforms that may be linked from our website or used separately by you.

03

What We Collect

Depending on how you interact with us, we may collect:

A. Contact and inquiry information

  • name
  • company name
  • email address
  • phone number
  • address
  • job title
  • details you include in a form, email, or message

B. Service and account information

  • service requests
  • project details
  • technical environment details you provide
  • communications and support history
  • customer preferences
  • records relating to proposals, contracts, and invoices

C. Payment and transaction information

If you purchase products or services from us, payment information may be collected and processed by third-party payment providers such as Stripe and Helcim. We may receive related information such as:

  • billing name
  • billing email
  • billing address
  • payment status
  • invoice details
  • partial payment metadata or transaction identifiers

We do not store full payment card numbers unless expressly stated in writing and lawfully handled through an approved provider.

D. Website usage and device information

When you use our website, we or our service providers may collect:

  • IP address
  • browser type and version
  • device identifiers
  • operating system
  • approximate location derived from IP
  • pages viewed
  • referring website
  • date and time of visit
  • clicks, sessions, and page interaction data

E. Marketing and CRM data

If you submit a form, subscribe to updates, or otherwise engage with us, we may collect and manage your information using tools such as HubSpot and related communication platforms.

04

How We Collect Information

We collect personal information:

  • directly from you when you contact us or complete a form
  • automatically through cookies, pixels, analytics scripts, logs, and similar technologies
  • from payment providers, CRM tools, and service platforms used to support our business
  • from publicly available business information where lawful and appropriate
05

How We Use Personal Information

We may use personal information to:

  • respond to inquiries and requests
  • provide quotes, proposals, consultations, and support
  • deliver services and manage customer relationships
  • create and manage records, invoices, and transactions
  • process or reconcile payments
  • improve our website, services, and communications
  • monitor site performance, traffic, and campaign effectiveness
  • detect, prevent, and investigate fraud, abuse, or security incidents
  • comply with legal, regulatory, contractual, insurance, tax, or accounting obligations
  • establish, exercise, or defend legal claims
  • send service, account, operational, and administrative communications
  • send marketing communications where permitted by law and with appropriate consent where required
07

Marketing Communications and CASL

Where we send commercial electronic messages such as marketing emails or promotional SMS, we intend to do so in accordance with applicable law, including Canada's anti-spam rules.

Marketing messages may include newsletters, offers, service updates with promotional content, invitations, and similar communications. Such messages will generally include:

  • our business name
  • contact information
  • an unsubscribe mechanism or equivalent opt-out method

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message or by contacting us at [email protected]. We may still send non-marketing messages such as account, transaction, service, security, or relationship-related communications.

08

Cookies, Pixels, and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our website, understand how visitors use it, and support marketing and advertising. These technologies may include:

  • Google Analytics for traffic measurement and site analytics
  • Meta Pixel for ad attribution, audience measurement, and marketing insights
  • HubSpot for forms, analytics, CRM, automation, and related tracking features
  • other website, hosting, security, and performance tools used from time to time

These tools may collect information about your browser, device, pages visited, actions taken on our website, and referral sources. You can manage certain cookie preferences through your browser settings and, where offered, through our cookie controls. See our Cookie Notice for more information.

09

How We Share Personal Information

We do not sell personal information.

We may disclose personal information to:

  • employees, contractors, and advisors who need it for legitimate business purposes
  • service providers that help us operate our website and business
  • payment processors such as Stripe and Helcim
  • CRM, analytics, marketing, hosting, communications, cloud storage, security, and support providers
  • legal, regulatory, tax, accounting, insurance, or government authorities where required or permitted by law
  • a purchaser, successor, lender, or other party involved in a merger, financing, reorganization, or sale of all or part of our business
  • other parties with your consent or at your direction
10

Cross-Border Processing

Some of our service providers may process or store personal information outside Alberta or outside Canada. As a result, personal information may be accessible to foreign courts, regulators, law enforcement agencies, or national security authorities in accordance with applicable laws in those jurisdictions.

11

Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, and as needed to:

  • provide services
  • maintain business and financial records
  • comply with legal obligations
  • resolve disputes
  • enforce agreements
  • investigate incidents or complaints

When personal information is no longer required, we will securely delete, destroy, or anonymize it where appropriate.

12

Safeguards

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information, which may include:

  • access controls
  • account and password protections
  • encryption where appropriate
  • secure payment providers
  • secure hosting and cloud environments
  • monitoring and logging
  • internal confidentiality measures

No system can guarantee absolute security, and transmission of information over the internet is never entirely risk-free.

13

Your Rights

Subject to applicable law, you may request:

  • access to your personal information
  • correction of inaccurate personal information
  • information about how your personal information has been used or disclosed, where required

To make a privacy request, contact [email protected]. We may need to verify your identity before responding.

14

Third-Party Services and Links

Our website may contain links to third-party websites, platforms, or tools. Their privacy practices are governed by their own policies and terms, not ours. We encourage you to review those policies before providing information to them.

15

Children's Privacy

Our website and services are intended for business and adult users. We do not knowingly collect personal information from children in a manner requiring parental consent without complying with applicable law.

16

Privacy Incidents

If we become aware of a privacy breach involving personal information under our control, we will investigate and take steps we consider appropriate in the circumstances, including notification where required by applicable law.

17

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date. Continued use of our website or services after changes are posted constitutes acceptance of the updated version to the extent permitted by law.

18

Contact Us

For privacy questions, complaints, or requests, contact:

2691003 ALBERTA INC. d/b/a Hero IT

888 3rd St SW, Suite 1000, Calgary, AB T2P 5C5

Phone: (825) 479-4500

Email: [email protected]